How to optimise your blog posts for the search engines.

  • By Lucy Pepper
  • 12 April 2017

Follow these five simple steps and see your blog on the Google search engine results pages.

Title
A title is probably the most essential part of how the search engines will view your content and rank it. Your title shouldn’t consist of the most competitive key phrases. For example, if your blog post is about optimising for the search engines and your title is optimising for the search engines then the chances that this post going to appear near the top of an organic search for ‘optimising for the search engines’ is very slim, simply because there is too much competition on those key phrases. But if you add more specific key phrases such as how to search engine optimise your blog content or how to optimise my blog content for Google then you have a much better chance of being found near the top of an organic search results page.

The title of your blog post will be the search engine's and users first step in seeing if your blog post answers their question, so including key phrases here is essential. Remember your title should be no more than 65 characters. For example: How to optimise your blog posts for the search engines | arrival design

Meta Description
A meta description is the additional text that appears in the search engine result pages and lets people know what the link is about and at the same time it should encourage someone to click and read your article. The meta description gives searchers information they need to determine whether or not your content is what they're looking for, and ultimately helps them decide if they'll click or not. Ideally your content should be 150 - 160 characters long and it’s important to include your main key phrases into your meta description.

How to optimise your blog posts for the search engines. Follow these four simple steps and see your blog on the Google search engine results pages.

URL Address
The search engines will look to at your URL to figure out what your post is about so it is important for each post to have its own unique URL and within this URL you need to include one or two key phrases. http://arrivaldesign.co.uk/blog/optmisingyourblogpostforthesearchengines

Header and Body
When writing your content always remember that the search engines purpose is to provide their customers with relevant and useful search results so you need to create useful content that solves peoples problem.

Include your key phrases in your copy, but only in a natural reader friendly way and don’t go overboard stuffing these key phrases into each sentence.

I hope the blog helps you optimise your blog post for the search engines and that in time you’ll be seeing your post on the first page of Googles search engines results pages.