Our Design & SEO Predictions for 2016

  • By Lucy Pepper
  • 19 January 2016

It’s that time of year when we start to ponder about what’s going to be popular and prevailing in the web industry in 2016. Here’s what we and industry leaders predict.

Design Predications for 2016

Mobile will completely dominate desktop
2015 was a big year for mobile - not only did Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile. As mobile devices are ruling the world it has become imperative for businesses to develop mobile-friendly websites and make their business decisions attuned to this new wave of mobile users.

Long scroll
Placing all your important elements above the fold is now a well-known myth. Furthermore, almost everyone is accustomed to long scrolls thanks to mobile devices. The technique works especially well for sites that want to lure users through storytelling, and you can still mimic a multi-page site by breaking the scroll into clear sections. One of the main advantages of long scrolling pages is the fact that it engages users for a longer period of time in comparison to sites where the same amount of information is spread out across several pages. Placing all your important elements above the fold is now a well-known myth. Furthermore, almost everyone is accustomed to long scrolls thanks to mobile devices.

The hamburger menu
While some criticize this pattern’s use, there’s no doubt that it’s widespread use makes the function easily recognizable for users.

Cinemagraphs
Cinemagraphs are extremely powerful visuals. They enhance the desired mood of a website and give sites an additional layer of wonder, mystique, and elegance. Cinemagraphs are better than videos because they don’t eat up as much bandwidth, and they’re certainly much better than photos, because they provide something more than a simple still shot. This technology isn’t new, but we do expect to see it integrated into more websites in the coming year.

Card Layouts
Pioneered by Pinterest, cards are everywhere on the web because they present information in bite-sized chunks perfect for scanning. Each card represents one unified concept. Since they act as “content containers”, their rectangular shape makes them easier to re-arrange for different device breakpoints.

Interesting typography
Using the right size and font on your website ultimately plays a large part in determining its aesthetic quality; but even beyond that, it can impact its performance as well.Typo play a very important role in common design and of course also in web design. Choose the wrong type for your web design can kill the whole website. Thanks to Google font, nowadays our designers can easily choose a nice font for their designs without worrying of duplication with other brands.

Video Backgrounds
Video is one of the best ways to capture attention. Interesting video or animation can make people pause and watch increasing the time they spend on your website and interact with it. Displaying video as a full-page background and overlaying headlines and icons on top adds a level of dynamism that sets you apart from your competition. See duttonmoore.co.uk.

Vertical split layouts
Split screen layouts are popping up all over the web this year. With a vertical split layout, designers are able to present twice the content to users in a clean and simple format. Websites are divided in half width wise, featuring two separate messages. The split screen is a great way to show equality between two things because standard web layouts dictate the most important things come first.

Hero headers
Another trend that is here to stay for 2016 is the use of large HD hero images that grab your attention right from the outset. These usually appear as hero headers, which immerse the visitor through the use of stunning photography combined with text, an image slider, animation or a video.

Storytelling and Interaction Matters!
Interactive storytelling when done cleverly can more effectually convert users than any amount of SEO, compelling call-to-actions or visual elements can do otherwise. When the plot and the climax are undoubtedly laid out in an attractive way, and the story is worth clutching onto, users are more often influenced and converted into customers.

SEO predications for 2016

Local SEO Will be More Important Than Ever
Local SEO has always been important but in 2016 it will be more important than ever. As competition grows on the web, going local will offer one of the best ways to find your audience in a sea of other results. Local search has clear synergy with mobile search and voice search, and Google’s recent Pigeon update has demonstrated their commitment to this aspect. Make sure you’re ready by staying on top of your local SEO with smart keywords, up-to-date Google Maps information and even app integration (Google now uses data from mobile applications and shows that in search results).

Bing Will Offer Rising Competition
Microsoft’s Bing has been building momentum as a serious competitor to Google for some time now and a number of key moves on Microsoft’s part mean this is only likely to continue. For starters, Bing is integrated with Cortana which in turn is now packaged with Windows on PC and mobile. With Google making some unpopular moves, Bing may just offer a viable alternative for discerning users.

Digital assistants will lead to a new kind of optimization.
With local search firmly on the rise, Siri is just another way of capitalize on the rapidly growing mobile market, especially for local businesses. Digital assistants like Siri and Cortana do utilize traditional search engines, but only when necessary to find information. The key to optimizing in this new format is to make sure your business information is easily accessible to these assistants. Be mobile friendly, this is probably one of the biggest factors to consider when optimizing your site for Siri, after all Siri is a mobile-based application. If your website doesn’t provide a fluid mobile experience, Siri’s not going to want to send its users to your site. Keep active on social networks, Facebook, Twitter and LinkedIn. Make sure that your profile is fully complete & includes valuable information such as: company address, phone number etc. and finally add rich snippets to your web pages. Rich snippets add extra value to your search page listings. In addition to your title & description structured data includes information such as your company telephone number, address & any reviews. Rich Snippets give Siri a much better chance at finding the information people search for the most, they don’t take long to add & will help your site to stand out in the search results with or without Siri.