How to get powerful testimonials for your website and where to put them

  • By Lucy Pepper

Testimonials within your website instantly add credibility and builds trust with your potential clients and is proven to increase conversions. Here are some tips and examples that will show you how to use testimonials effectively on your website.


Be Specific

Only use authentic and believable testimonials which are specific about how your product improved your client’s business or life. Ask your clients to highlight the key benefits of your product or service, did it save them time, money etc. and get them to be specific about the results.

“We have been delighted with the service we have received from Arrival. From concept through to delivery and on-going support, the team exceeded our expectation and deadlines, delivering a top class product that is focused on the commercial and service orientated goals of our company. We have a website that has over 900,000 unique visitors a month and have seen an almost immediate return on our investment. With Arrivals help, we are evolving our Internet relationship with our customers to keep ourselves competitive and at the cutting edge in the digital marketplace”. Steve Burns, Managing Director, Hollywood Bowl


Overcome Objections

You also need testimonials which highlight a client’s objections, for example potential clients could think your services might be too expensive or perhaps they have been burnt before by another company or don’t think they need to hire an expert because they could do it themselves.

“We have worked with Arrival Design for 10 years and they have always delivered great looking and well-constructed websites for a competitive price. The long standing relationship we have with them speaks volumes for the faith we have in their creative and technical expertise and for that reason I would have no hesitation in recommending them to other businesses who require a strong on-line presence. I've always found them to be friendly, fair in price and honest in my dealings with them throughout our long association”. Barry Wood, Managing Director, Metal Craft


Select Well-Known Businesses

Recognisable names will get users attention especially if your business is local and you want to attract local businesses.

“Arrival have helped us communicate a consistent message to our customers for more than 10 years now, and throughout that time we have seen positive results. Recent improvements to our website, combined with a focused approach to PR, has seen visits to our website, and subsequent enquiries for business, reach record levels. We have no doubt that Arrivals support, knowledge and experience, combined of course with our dedication to producing the highest quality products and customer service, played a big part in this success”. Nick Ward, Managing Director, EYG


Show Full Details

The more information in a testimonial, the more credible it is. Use the person’s full name, position, company and photograph. Faces will make your testimonials more personal and real and are super powerful in increasing conversion rates. If you really want to go to town add the logo and website links of the company, which is extremely effective if the company is well known.


Where to put testimonials within your website?

It can be difficult to know where to put testimonials and people often think that having a single page dedicated to this is the answer, but in reality this doesn’t really work as users might not even look at this page. A better approach is to include testimonials on the following pages:

Home Page

Your home page is the most popular page of your website, and your Google Analytics will confirm this, so placing a positive and informative testimonial on this page gives it a chance to be seen by every user.

On Your Product or Service Pages

Adding them to your product or service pages enables you to be specific about the product or service the testimonial relates to and could give the users that extra nudge they need to make that enquiry or purchase.

In the Hero Image or Slider within the Top Frame

Include your strongest testimonial within the slider or top image on your home page. This way your testimonial doesn’t have to take up room on the page further down and if you include a call to action within the image it can serve more than one purpose.

Near Call to Actions

Users will appreciate seeing some positive testimonials sitting above the important call to actions, it might convince them to click that call to action below.


How to Get Testimonials from your Clients?

Now this can often be the hardest part but to get generate good testimonials from your clients you might have to create specific questions which encourages your clients to tell a great story about their relationship with you and your company.

  1. What was it like before you had our product or service?
  2. What problems were you trying to solve with our product or service?
  3. What made our product or service stand out from other options?
  4. What hesitations did you have before buying our product or service?
  5. What features sold you on buying this product or service?
  6. What have you been able to achieve since using our product or service?
  7. What made you happiest about working with our company?
  8. What has exceeded your expectations since working with us?
  9. How would you describe our level of service?
  10. Would you recommend our product or service? If so, why?
  11. Can we use your feedback, along with your name and credentials for our marketing materials and website?