How to select the right web design agency?

  • By Lucy Pepper

Finding the right web design agency to develop your company’s website can be overwhelming, especially since there are so many agencies out there.

We’ve put together 7 steps which should help you select the right design agency for your company.

An Understanding of Design V’s Call to Actions

Of course you’d love to have your website look beautiful and modern but you also want it to help build relationships with visitors and convert them to become paying customers. A beautiful design must also be a functional one, a design which is easy to navigate and incorporates call to actions. Many designers get swept away in the artistic elements, ultimately losing sight of the importance of these call to actions or conversions. A great agency should have a clear understanding of your website’s intended purpose and your call to actions. They should then recommend strategies and design elements accordingly, connecting them to tangible benefits that go beyond visual appeal.

A Proven Track Record

A proven track record will help ease your mind and give you valuable insight into an agency’s true capabilities. Make sure the agency understands your industry and that they have effectively delivery a similar solution to their other clients. It’s one thing to read what an agency has to say, but another is to see the results put into action. Look at the agency’s portfolio, not just the screenshots but visit the websites and ensure they’re updated and current.


Web agencies seem to come and go in the blink of an eye; technologies evolve rapidly, design trends are forever changing, and the standards for what makes a website effective are always being raised to meet user demand and some agencies get left behind. Most agencies that have been around for five years or more have shown they can weather these changes and keep pace with the times. If an agency has been around for many years - we’ve been going for 12 years, it’s likely they will continue to be around to help you work through your design, future changes, and provide ongoing support.

The Right Mixture of Expertise

Many agencies promote themselves as “all in one” solutions to their clients’ online needs.

Web design agencies should have the right mix of employees and expertise to help you navigate the complicated world of design, development, marketing, and more and this is often a rare find. Once found, this team can save you a tremendous amount of time and trouble. You avoid having to search far and wide hiring out different aspects of your project piecemeal. You don’t have to worry about coordinating and managing different service providers when they are under the same roof and used to working together. Make sure your agency has a specialist in all areas, marketing, SEO, content writing, design and development.

Custom Strategies Tailored to Suit Your Budget

A lot of people are unclear about their budgets when initially consulting an agency. They just state their requirements and expect the agency to quote a price, which often comes back way out of line compared to what the client can afford. This approach is like searching for a home without a clear budget in mind. Ask a realtor for a three-bedroom home, and you could see a wide range of different prices, locations, and other features. Get clear about your budget first before reaching out. Quality agencies will respect your budget requirements and make recommendations about how to make the most of it.

An In-House Team

Many agencies outsource most (if not all) of their client projects to contractors around the world, pocket the profits, and send you the end result. It’s profitable for those agencies, but it isn’t an ideal solution for you. With outsourcing, you don’t know whom you are truly hiring. Make sure the agency you choose has the staffing needed to handle projects in-house. If they do outsource any work, ask them up front about it and gauge the transparency of their responses. You want to be able to communicate directly with the people involved, ask questions, and hold them accountable - not some outsourced team you’ve never met.

A Commitment to Responsive Design

As the Internet expands and evolves, so are the different ways users interact with it.

A huge percentage of users access the web from devices like smart phones and tablets. Often you only get one chance to connect with a visitor. If they land on your website via a device and it isn’t optimised to display properly, most will leave in a matter of seconds. Great agencies understand the value of a responsive design, and they have experience implementing it for their clients. Visit one of those websites with multiple devices to see how it looks and functions yourself.

Are you ready to stand out? Then call us on 01482 216006 or email and we can start the ball rolling.


We’re a design agency with a modern approach, dedicated to your project & exceeding your expectations. Our in-house skills cover everything from brand identity, website design and development and copywriting to SEO and digital marketing, but at the heart of each project lies clear and effective communication.