Blogs are an excellent way to share your company's expertise, establishes your business as a growing, thriving organisation, it builds additional web traffic, and gives the search engines the impression that your website is continually improving, resulting in better search rankings.
However, writing a blog is hard work. Plenty of times I’ve sat down each month wondering what can I write about, what will my clients want to read about, after all, I know I have the advantage, I know my business inside and out so why do I find it hard to come up with ideas for a blog post. I know most of our clients have the same problem so it seemed obvious that this month’s blog would give those in the same position ideas on what to write about.
So here are some ideas for blog posts but always remember a great business blog doesn't sell. Instead, it shows customers why they should do business with you and not your competitors.
Answer the questions your clients are asking.
An FAQ post shows you’re responsive and saves customers time.
Informational, how-to guides.
Is there more than one way to use your product or service? Describe one of the less common uses in a how-to post.
Customer success story.
Write a success story on how your product or service has helped your customer or if you receive a great testimonial turn it into a post.
Share your USP.
If you're different from competitors because of your philosophy, talk about it.
Promote a particular product or service.
Teach your clients the features and benefits of a particular product or service and how it can help them but remember that the most successful blogs place added value before selling.
Go behind the scenes.
Write about things you’re doing in your company, might be a new member of staff that has joined, a day in the life of a member of your team, showcase your employees or behind the scenes.
Share industry related news.
Write a response or approach the subject from your own perspective or talk about trends, how things are evolving in your industry or what’s big news in your industry.
Make a prediction.
Everybody wants to know what may happen in the future, so share your opinion.
Share a highlight.
What were the big milestones in your company's history? Tell about an important moment and how it changed your business.
Read your competitors.
If you're out of ideas, see what topics are drawing a crowd on your competitors' blogs and give your own take on those subjects.
Show your charity work.
If your business gives back to the community, post a video or photo essay of that park your staff cleaned up.
Write about any awards won or local recognition received
The Year in a Nutshell.
Highlights of the year
Write a about a problem you solved for a customer.
Point out common mistakes in your industry and offer solutions on how to fix or avoid them.
Showcase a customer case study.
Potential customers want proof that your product or service is the best option. Tell them success stories that explain the benefits and process.
Advertise sales and promotions.
Use content from your sales ads and flyers is an easy way to finish a quick blog…the copy is already written after all.
Showcase your products or services.
Videos or photos that show how your product is made, assembled or used.
Solve a problem.
Potential customers want to know what’s in it for them. Tell them how your product or service can solve a problem they’re having.
Whether you blog monthly, weekly, daily, or multiple times a day, keep it consistent and remember to always include a clear call to action into each article. I hope the above article makes blogging easier for your business but if you still need help or would like to incorporate a blog into your website then we’d be happy to help.