Your last blog or news article is from a year agoEither don’t publish any news or make sure you update it at least once a month. There is no middle ground without your website looking stale and forgotten.
Your team photo has more people who have left than are still employedPeople come and go from any business that is the nature of employment. However, that doesn’t mean you can keep using the picture of someone who left years ago. Keep your team photos up to date so your clients know who they are dealing with.
Your website isn’t responsive & mobile friendlyOver half of all visitors to a website now access it using their mobile devices. They may look at the website on their laptop when they get home later, but it is quite possible that they’ll take a quick look on their mobile device first. If your website doesn’t display well on a mobile phone or other devices, your company is losing traffic, enquiries and sales.
Your website isn’t integrated with your social media accountsSocial media is an increasingly important marketing tactic. And a highly effective, compelling website is the foundation of every effective social media campaign.
You hesitate to give out your web addressYour website should represent your business as professionally and effectively as you do. If you find you are hesitating to give out your website address, it is time for a refresh.
You have no call to actionsEach page including your news articles should have a call to action. Your call to action may simply be to download a free resource that will help your website visitors. It may a suggestion to pick up the phone (or click to call) to make an appointment, to register for an online for an event, or it may be a direct request to purchase an item right now. Remember to mix it up a bit.
SEO & Content UpdateJust like a website your digital marketing and SEO could be in need of refresh. If you don’t update your website it’s sure to fall down in the search engine rankings. Search engines regard websites with the most recent content as the most relevant to web users. Your content might be gold but if it’s the same content as it was 5 years ago then search engines crawlers might not think it is as relevant anymore.
Our advice to small business owners is to plan for a website redesign at least every 5 years and preferably 3 or 4 and for large business owners plans for a website resign at least every 3 years preferably 1 or 2 years. Don’t leave it until your website becomes embarrassingly bad or ineffective. A website is one of your best marketing assets and can make or break a business.
Please contact us to have a chat about your website or digital marketing needs. For a free consultation contact either Gary or Lucy on firstname.lastname@example.org or call 01482 216006
We’re a design agency with a modern approach, dedicated to your project & exceeding your expectations. Our collective skills cover everything from brand identity, website design and development and copywriting to SEO and digital marketing, but at the heart of each project lies clear and effective communication.