We need more traffic!
What can we write on our blog to bring more people to our site?
We’ve all been there when this question has come up in a marketing meeting.
But before you even think about new blog topics, here are three simple things you can do to attract more potential customers:
- Improve your online directory listings
- Make your meta data better
- Simplify your ‘Call to actions
How SEO can help you to get more traffic
Even the simple SEO techniques can help you to generate more website users.
People often think of SEO as a way of ‘cheating’ or ‘manipulating’ search engines like Google. It’s not. The aim of SEO is to communicate better with search engines and tell them exactly what you offer. By doing this, they will be in a better position to recommend your business or website for relevant searches.
Focusing on the following three steps WILL help you to do this:
Improve your online directory listings
There are numerous online directories which will help users to find your business, such as Yelp, Apple Maps and Google My Business. If you are a location-based business where customers can actually walk in and visit, it makes sense to be listed on as many of these as possible.
Once you are, it’s important to keep them as up to date as possible with relevant branding, images and opening times. Doing this is easy and all-but guarantees to generate more traffic (without writing any blogs!).
Make your meta better
Don’t worry, we don’t expect you to know what ‘meta data’ is. In our experience, most website owners don’t.
Basically, it is the number one thing which Google takes into account when trying to find what each individual web page is about.
Most commonly referred to as a ‘page title’ (but also known as a ‘title tag’ or ‘meta title’), they should clearly describe what’s on offer on that specific page.
Improving your page title to incorporate more relevant keywords WILL help to increase the amount of traffic each page receives. If you want them to show up fully in Google, remember to make them unique and keep them under 60 (ish) characters.
You can also help to improve the click through rate to your site (yet more traffic!) by writing a compelling and unique meta description. Whilst these are not a direct ranking factor, they will entice users to want to click and find out more. Current best practice is to keep them under 155 characters.
Simplify your ‘Call to actions'
While this may seem pretty obvious, you’d be surprised by how many people do not sit down and focus on what their ‘conversion’ process actually is.
It could be something simple like clicking on a telephone number, downloading a whitepaper or filling in a call-back form.
Whatever action you want users to take, focus on one ‘Call to action’ (CTA) goal at a time – instead of offering multiple options.
Begin by looking at your page, put on your ‘customer hat’ and ask yourself these two questions:
- Is this an action you’d expect a user to take?
- What happens when they do?
If they fill in a form and their details vanish afterwards without progressing to a ‘thank-you’ page or message, how do they know their request will be acknowledged?
In our experience, you can never be too clear when it comes to CTAs.
EYG, one of our major East Yorkshire clients, recently redesigned their website and improving their CTAs was a major focus.
It may sound obvious, but by asking for less detail, you make it much more likely that a customer will ‘convert’ and oblige by filling in a form.
Okay, this (probably) won’t help you to generate more traffic. But if you want to turn the visitors you do have into customers, it’s a great place to start. And it’s usually much easier than coming up with a topic for another new blog.
Do you need our help to generate more traffic?
For help or advice about how to increase your website visitors by using simple SEO techniques that work, please get in touch today.