How to UNLOCK the full potential of your website with quality content

  • By Mark Fewings

How to UNLOCK the full potential of your website with quality content

ARE you one of those people who has invested in a new website, but done nothing else with it once it’s gone live? Don’t worry, you’re not alone. Loads of business owners promise to invest in content marketing and SEO, but NEVER actually get around to starting. If you’re still keen to do so, this article will explain: Why you should publish content on a regular basis&n...

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10 proven topics for better business blog posts

  • By Lucy Pepper

10 proven topics for better business blog posts

Blogs are an excellent way to share your company's expertise - and generate more traffic. But writing a blog can be hard work. If you're wondering what to write about, here are some great ideas for business blog posts... 1. ANSWER YOUR CUSTOMER’S QUESTIONS: An FAQ post can show you’re responsive and save customers time. 2. HOW-TO GUIDES: Is there more than one way to use your produ...

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How to get powerful testimonials for your website (and where to use them)

  • By Lucy Pepper

How to get powerful testimonials for your website (and where to use them)

Testimonials within your website instantly add credibility and builds trust with your potential clients and is proven to increase conversions. Here are some tips and examples to show you how to use testimonials effectively... Be Specific • Only use authentic and believable testimonials • Make them specific - how did your product improve your client’s business or life? • H...

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What a year!

  • By Lucy Pepper

What a year!

We take a look back on a successful year and look forward to the next It was another busy year for all the team here at Arrival. We created some wonderful websites, beautiful branding and had many PR and SEO campaign successes for both new and existing clients. We also expanded our design team with the addition of Jackson Darley and added Paul Grace to the web development team - with both alrea...

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7 reasons NOT to choose cheap web design in Hull

  • By Mark Fewings

7 reasons NOT to choose cheap web design in Hull

First impressions count. In our experience, your website is often the first impression a potential customer gets about your business. It needs to showcase your skills, products or services. Which is why it’s important to choose the right web design agency to communicate your message and USPs. If you’re a business owner who tends to put price before performance, we think it is time ...

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What happens when your website goes live

What happens when your website goes live

Have you ever wondered what happens to your website once it goes live? Below is a brief overview of what we do after all the testing (and proof reading) has been completed and your new site is live. Keyword Research Ranking for the right keywords can make or break your site - so it's important to research which phrases will bring the right visitors. We investigate which key phrases are relevan...

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How to make your website GDPR compliant

  • By Lucy Pepper

How to make your website GDPR compliant

ARE you ready for GDPR? Have you begun to sort through and cleanse your digital customer data? Will your website comply with the new GDPR regulations? If you’ve answered no or you’re not sure about any of the above, we can help you become GDPR compliant online. Since Friday 25 May 2018, all digital systems MUST include privacy by design. Fail to do so and the fines are astronomica...

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How to write a great 'about us' page

How to write a great 'about us' page

One of the most frequently asked questions, which we are asked when discussing website navigation with our clients is ‘Why do we need an about us page, doesn’t the home page tell our visitors what we do?’ and our answer is always the same ‘Your About Us page is one of the most important pages on your website.  It is also likely to be one of the most frequently visited....

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Why is it so important to write unique and valuable content for your website?

Why is it so important to write unique and valuable content  for your website?

With some much competition around and millions of websites fighting to be on the first page of Google it’s no surprise that Google, along with other search engines, has started to rank those sites which have unique and valuable content higher. So if you’re going to be producing content for your website we’ve put together criteria that will help you write that all-important conte...

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5 content marketing hacks to turn a boring blog into valuable traffic

  • By Mark Fewings

5 content marketing hacks to turn a boring blog into valuable traffic

Publishing content that's useful to your current audience - and potential future customers - is a no-brainer. But how many of us can (honestly!) say that we do this regularly? One of the main reasons why this doesn't tend to happen is because it can actually be very difficult to come up with suitable subjects to talk about. Hopefully, these tried-and-tested content marketing hacks will inspire ...

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3 simple ways to generate more traffic (without writing any blogs!)

  • By Mark Fewings

3 simple ways to generate more traffic (without writing any blogs!)

We need more traffic! What can we write on our blog to bring more people to our site? We've all been there when this question has come up in a marketing meeting. But before you even think about new blog topics, here are three simple things you can do to attract more potential customers: Improve your online directory listings Make your meta data better Simplify your 'Call to actions' How...

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How to optimise your blog posts for the search engines.

  • By Lucy Pepper

How to optimise your blog posts for the search engines.

Follow these five simple steps and see your blog on the Google search engine results pages. Title A title is probably the most essential part of how the search engines will view your content and rank it. Your title shouldn’t consist of the most competitive key phrases. For example, if your blog post is about optimising for the search engines and your title is optimising for the search engines ...

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How to select the right web design agency?

  • By Lucy Pepper

How to select the right web design agency?

Finding the right web design agency to develop your company’s website can be overwhelming, especially since there are so many agencies out there. We’ve put together 7 steps which should help you select the right design agency for your company. An Understanding of Design V’s Call to Actions Of course you’d love to have your website look beautiful and modern but you also want it to help b...

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Why business Owners Should use, Google my business

  • By Lucy Pepper

Why business Owners Should use, Google my business

Small business owners know that marketing online is important. For many of them, this means setting up a few social media accounts and a website. But if you really want to reach your customers, you’ve got to go where they are and that’s Google. Almost 75% of online searches are done via Google, and one out of every five of those searches is regarding a business or place so this is where G...

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7 tell tale signs that your website is in need of a refresh

  • By Lucy Pepper

7 tell tale signs that your website is in need of a refresh

Your last blog or news article is from a year ago Either don’t publish any news or make sure you update it at least once a month. There is no middle ground without your website looking stale and forgotten. Your team photo has more people who have left than are still employed People come and go from any business that is the nature of employment. However, that doesn’t mean you can keep using th...

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A day in the life of our senior developer

  • By Lucy Pepper

A day in the life of our senior developer

Ever wondered what life is like for Chris Nicholson, well you’re about to find out what it’s like to be a Senior Developer at Arrival. What does a typical day involve? It’s a good question. I tell friends I sit on a computer all day and write code, but there’s a lot more to it than that. I get here around 8.30am, check my emails, have a camomile tea, a daily update meeti...

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Why you should be using social media in business

Why you should be using social media in business

Are you debating whether to use social media for your business? You can bet that many of your competitors are already marketing themselves online, whether it’s via Twitter, Facebook, Linked In, Instagram, Pinterest, or the many other available sites. By not marketing yourselves online you are choosing to ignore the cheapest and most effective tool for increasing brand awareness and your st...

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Is your website ready for Google's upcoming 'mobile-friendly' update?

Is your website ready for Google's upcoming 'mobile-friendly' update?

As many of you will already know, last week April 21st 2015 to be precise Google rolled out their mobile friendly update by boosting the ranking of mobile-friendly pages on mobile search results. Unlike past algorithm updates, this update dubbed ‘Mobilegeddon’ is very transparent in both intent and judgment criteria. This won’t be a sliding scale, in Google’s eye you can&r...

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Celebrating 10 years in business

Celebrating 10 years in business

Arrival Design are celebrating ten years in business and as we reach this milestone it’s good to reflect on how far we have come. Ten years ago we started up in a small office in the Hull city centre. Initially, just a few of us working at another web design company decided to leave to form our own business. We had one goal - to do things our way and provide the best service for our potenti...

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Arrival of the 2016 Ryder Cup Captain

Arrival of the 2016 Ryder Cup Captain

We were thrilled when the 2016 Ryder Cup Captain, Darren Clarke approached us to create him a new fully responsive website in readiness for the event to be staged in the US next September. This global spectacle is now the third largest sporting event in the world, only the football World Cup and the Olympics are bigger events in terms of audiences, with this kind of exposure and high levels of int...

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