Publishing content that's useful to your current audience is a no-brainer.
But how many of us actually do this regularly?
One of the main reasons why this doesn't happen is because it's difficult to come up with suitable subjects to talk about.
Hopefully, these tried-and-tested content marketing hacks will inspire you.
1. Guide Content
Content that's easy to read and digest is always a winner. This is where 'guide' content or 'how to' posts come into their own.
Whatever you choose to write about, make sure it's detailed and accompanied by plenty of images or videos.
Infographics don't just look cool, they also present information in an easy-to-digest way.
If you've got the resources, definitely use this tactic as part of your content marketing strategy.
3. List Posts
Love them or loathe them, list posts remain one of the most shareable and popular types of online content (you're reading one now!).
Basically this is because they're simple to skim read. Even someone who's easily distracted can take a lot of information from them.
People are interested in people, not products, so interviews will always be well read.
Be imaginative, take your time to tweak the content and only push the 'publish' button when you're ready.
5. Case Studies
Case studies provide much more context about how you help solve problems.
When adopting this approach, take it step-by-step. Present the initial problem, follow it up with what you did, before detailing the specific solution you chose and why.
Potential customers who might be facing similar issues can then understand why you're the ideal business to contact for help.
Putting it all into practice
Following this simple advice should help you to create new content that attract more customers.
If you still need some ideas or inspiration, email firstname.lastname@example.org or call 01482 216006 - we'll be happy to help.