Publishing content that's useful to your current audience - and potential future customers - is a no-brainer.
But how many of us can (honestly!) say that we do this regularly?
One of the main reasons why this doesn't tend to happen is because it can actually be very difficult to come up with suitable subjects to talk about.
Hopefully, these tried-and-tested content marketing hacks will inspire you to be creative...
1. Guide Content
Content that's easy to read and digest is always a winner online.
This is where 'guide' content, tutorials or 'how to' posts come into their own - '24/7' content which is always available and accessible
Whatever you choose to write about, make sure it's detailed and accompanied by plenty of images or videos.
Infographics don't just look cool, they also present information in an easy-to-digest way.
Yes, they take time to create but people are 50 TIMES more likely to share an image on social media compared to a normal article.
If you've got the resources, definitely use this tactic as part of your content marketing strategy.
3. List Posts
Love them or loathe them, list posts remain one of the most shareable and popular types of online content (you're reading one now!).
Basically this is because they're simple to skim read. Even someone who's easily distracted can take a lot of information from them.
People are interested in people, not products, so interviews will always be well read.
Be imaginative and try to come up with an inventive way to conduct the initial interview - via email, Skype, Twitter or WhatsApp.
You can then take your time to tweak the content, make sure everyone involved is happy with it and only push the 'publish' button when you're ready.
5. Case Studies
Testimonials are dead. Case studies are king.
Okay, so that's not strictly true. But incorporating a testimonial into a detailed and comprehensive case study provides much more context about how you help solve problems.
When adopting this approach, take it step-by-step. Present the initial problem, follow it up with what you did, before detailing the specific solution you chose and why.
Potential customers who might be facing similar issues can then understand why you're the ideal business to contact for help.
Putting it all into practice
If you follow this simple (and actionable) advice, there's no reason why you cannot create new website content that helps attract more customers.
It'll also help to impress the ones you already have. Win, win.
If you still need some ideas or inspiration, email firstname.lastname@example.org or call 01482 216006 - we'll be happy to help.