What happens when your website goes live

Have you ever wondered what happens to your website once it goes live? Below is a sneaky peek at what we do after all the testing and proof reading is completed and your new website is live. At the bottom of this article is a few helpful tips on what you can do to help promote your new site as well.

Keyword Research

Ranking for the right key phrases can make or break your site so it is important to research which key phrases will bring back the right visitor. By looking at what key phrases are relevant to your content and working out if these phrases will answer your visitor�s questions, and looking at these key phrases in Google to see which sites already compete for the key phrases we can then come up with a list of key phrases, which we think you, should use.

Optimise your meta descriptions

Meta descriptions describe the page to searchers as they look through the search engine results pages within Google. This copy will determine if users click on your results or not so make sure the content catches the user�s attention and sells your services or products using your key phrases. Each of your web pages will have a unique Meta description, which will.

Write unique page titles

A unique title page for each page of your website is written and these include one or two of your main key phrases, for example "Web Design Agency Hull and Digital Marketing | arrival design"

Alt Text

Unique alt text are added to your website images, describing the image as specifically as possible. Alt text provides you with another opportunity to include your key phrases on a page so therefore great for search engine optimisation.

Internal Links

Internal links are activated, which connects one page of a website to a different page on the same website. This improves user�s engagement within your site and is good for SEO as it tells the search engines that the content you are linking to is good and informative.

Install Google Analytics

Google Analytics enables you to view the activity across your site including how many visits the site is getting, which are the most popular pages, average time spent on site, pages per visit and percentage of new visits. Google Analytics can also track referral traffic including search engine, direct visits, and website referrals and marketing campaigns (e-mail marketing, adverts etc.)

Create an account in Google Search Console

Google Search Console helps us monitor and maintain your website's presence in Google Search results and enables us to monitor the health of your website, highlighting any issues and any bugs that need fixing. It also provides specific keyword ranking, along with impressions and clicks which is a useful tool for checking your sites SEO.

Create and Add an XML Sitemap

Adding an XML sitemap helps direct Google crawlers to the information you want them find and index into the search engine result pages. An XML sitemap is created and submitted to sitemaps within your Google Search Console account.

301 redirect any important URLs from your old website to the new site

This does not apply to new websites but if it is a website redesign then you will need to set up 301 redirects of any old URL�s. The reason for this is your web pages from your old site are already indexed by Google, and have a place within the rankings, which you will probably want to maintain. When you update your website, these pages will more than likely either not exist anymore, or will have moved so we need to tell the search engines about the move. 301 redirects essentially tells Google where the corresponding pages on the old site live on the new site.

Submit your site to Google

Finally when all the above has been done it�s time to submit your website pages to Google and Bing, which basically lets the search engines know that you have new information to share.

What you should do when your website goes live
Build your content

Search engines hate static websites, so make sure you are feeding new content to your site, keeping it fresh and providing relevant advice, industry news, or expertise on your products or services.

Adding new content to your website encourages Google to re-crawl your site regularly and gives people a reason to keep coming back. Even better, it gives you a good reason to regularly link back to your site from social media and offer followers more value than a 140-character post on Twitter or Facebook status update.

Spread the word on social media

Let your customers and existing clients know your new website is live, and make sure you ask your agency to create a graphic to accompany your post as a post with graphics gains more interaction than a post without.

Send out an email campaign

If you have a database of emails then send out an email campaign to let everyone know about the new website and any new products, services or news in your business.