What happens when your website goes live

Have you ever wondered what happens to your website once it goes live?

Below is a brief overview of what we do after all the testing (and proof reading) has been completed and your new site is live.

Keyword Research

Ranking for the right keywords can make or break your site - so it's important to research which phrases will bring the right visitors.

We investigate which key phrases are relevant to your content and work out if these phrases will answer your visitor's questions.

If so, we begin to optimise your site for the keywords we think you should use.

Optimise your meta descriptions

Meta descriptions describe the page to a user as they look through the search engine results pages (usually on Google).

This copy can persuade someone to click on your result or not - so make sure the content catches their eye!

Each page of your website should have a unique meta description which sells your products or services - and includes your keywords.

Write unique page titles

A unique 'page title' needs to be written for every page on your site - and should include one or two of your main keyword phrases.

For example...

Arrival Design | A Web Design Agency in Hull

Alt Text

Unique alt text is added to your website to describe its images - as specifically as possible.

Alt text provides you with another opportunity to include your keywords and is a key part of search engine optimisation.

Internal Links

Internal links (from one page to another) should always be done - because it's good for SEO and the user's on-site experience.

A well-connected website full of engaging and informative content is great for Google and will improve engagement.

Install Google Analytics

Google Analytics is a piece of code which allows you to view the activity across your site - including:

  1. How many visits
  2. Most popular pages (and least)
  3. Average time spent on site
  4. Pages viewed per visit
  5. Percentage of new visits

Google Analytics can also track referral traffic to tell you which search engine users came from, the number of direct visits - and a whole lot more!

Create an account in Google Search Console

Google Search Console helps to monitor and maintain your website's presence in Google's search engine results pages (SERPs).

It also monitors the health of your website - highlighting any issues or bugs to fix.

If you want to see data for specific keywords, impressions and clicks it's also a super useful tool for making SEO improvements.

Create and Add an XML Sitemap

Adding an XML sitemap helps direct Google's crawlers to the information you want them find and index.

An XML sitemap is created and submitted within your Google Search Console account.

Or you can invest in a dynamic XML sitemap which will automatically update Google every time you add a page.

301 redirect any important pages

If you change the URL structure on your site, this is an essential step to take - or all the content from your old site will NOT be indexed or visible on your new one.

If anything has moved, it's important to tell the search engines about it - and show them where it is now - or you could see a drop in traffic. Lucikly, this does not need to be done for new websites.

Submit your site to Google

Finally, when all the above has been done it's time to submit your website pages to Google and Bing - to let the search engines know you have new information to share.